Masters of Email Marketing – Fall 2022
At the end of spring, we collected ideas at the inspiring Masters of Email Marketing – the Sequel webinar, after which we all headed off to enjoy a spectacular and wonderfully warm summer.
We're all back again, full of energy to continuously better our craft: email marketing. To get the most out of the momentum, Masters of Email Marketing – Fall 2022 is coming, and several international speakers are waiting to share their insights with you. And oh, how fresh this knowledge will be!
Join us on the 17th of November at 10:00 AM (UTC +3) at our FREE webinar designed to help you stand out this season and keep shining in the times to come!
Meet the exceptional speakers
and the planned topics
Smaily's CEO, Erkki Markus, and Marketing Manager, Tanel Rand, will kick off the webinar. Find out below who are the speakers they will introduce and what’s in store for you this time around!
How to sell better with a self-serve channel
Thinking about how to improve your sales strategy? Fret not, because our list of speakers includes Mikko Seppä – the co-founder and CEO of the B2B Commerce platform HeadQ and the author of three books. Having extended experience in helping B2B companies sell their products, services, and subscriptions on one platform, this three-time author is a trustworthy source of knowledge. Why omnichannel sales strategy is a must in today's market? How to manage a self-serve channel as a b2b company? Why do a self-serve channel and email marketing make up a match made in heaven? Find out in the webinar!
The future of email: goal-driven marketing
In the marketing world, we must always be one step ahead. Dmitry Kudrenko, the Founder and CEO at Stripo.email and eSputnik, takes us on a walk into the future of email marketing. You will hear about the evolution of senders (ESP, MAP, CDP), customer grids and journey maps, RFM, the definition of good metrics and email dashboards, plus much more. With over 20 years of experience in the software development world and half of it in email marketing, Dmitry knows what to do to be ahead of the game, sharing thoughts on AI in Email Marketing. His goal is to make email marketing more accessible for businesses and useful for subscribers, so join the webinar and join his cause!
Boosting engagement with interactivity
Promoting excellent email marketing is a great pleasure, and what better way to do it than through motivating and engaging experts? Svitlana Fursa is the Head of Retention Marketing Department at Promodo - a digital marketing agency that drives business growth by creating and implementing online marketing strategies. She touches on the following topics: list growth mechanics, segmentation & consent preferences, non-standard examples of flows, gamification in mailings, metrics and analytics, and much more.
Stop emails from landing in spam
Magda Kolesinski is the co-founder of KDV Growth, a boutique email marketing agency working with purpose-driven DTC brands. Her goal is to help ambitious start-ups and scale-ups build strong relationships with their customers through mindful and respectful CRM strategies. Having over 15 years of experience growing innovative start-ups in the UK, she has a lot of know-how to share. We will find out how to detect deliverability issues, what are the most common mistakes that lead our emails to land in spam, and finally – how to increase the reach of our email marketing by developing a successful deliverability strategy.
It promises to be yet another, shall we say, nutritious webinar! Of course, as always, you can ask questions from our group of experts – either general or about some specific concern that may be bothering you in email marketing.
Let's feast on new information, get answers to our questions, continue to grow the success of our email marketing, and keep our subscribers hungry for more and more of our newsletters!
Sign up and claim your spot!
We’ll send you the link to our webinar to the email mentioned above, reminding you of the upcoming event.
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